Company News

P&G-Backed Liquid-Free Cleaner Line Closer to Launch

DS3 moves from Indiegogo to new designated site.

Author Image

By: Christine Esposito

Editor-in-Chief

Procter & Gamble Co. has been “incubating” DS3, a line of liquid-free cleaning products that range from shampoo to toilet cleaner. The line, which was on Indiegogo and shipped out products to platform backers last month, has opened up a new dedicated website, ds3clean.com.   The DS3 product is a square dry “swatch” that when water is added, foams and lathers to tackle specific tasks in different ways; the Throne Foam Toilet Cleaner, for example, is designed to be dropped in the toilet ove...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters